(DOWNLOAD) "Multichannel Marketing" by Akin Arikan # Book PDF Kindle ePub Free

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eBook details

Title: Multichannel Marketing
Author : Akin Arikan
Release Date : January 04, 2011
Genre: Internet,Books,Computers & Internet,
Pages : * pages
Size : 3647 KB

Description

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

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